BACK TO CAMPUS
MALL PR CAMPAIGN
The Shop for the Style, Stay for the Experience campaign will show college students that when they go Back-To-Campus shopping at the Town Center at Boca Raton, they will shop for the amazing styles they crave and stay for the fun experiences they will enjoy with their loved ones.
Advertisement will be placed throughout the mall to advertise the Shop for the Styles, Stay for the Experience campaign. The signage focuses on one of the unique features of the mall that college students should visit along with the names of the college demographic stores that are nearby that college students will want to check out.
will have college students complete mini TikTok challenges across the mall for the chance to win a $15 dollar Simon Gift Card. This event will help draw-in college students because it will utilize TikTok challenges (the social media platform college students love) and will show college students they can have fun when they go